REMBRANDT® was the discovery of cosmetic dentist and whitening pioneer, Dr. Robert Ibsen. His goal was to provide his patients with effective whitening power that would help remove stains and strengthen their teeth. But he couldn’t find anything on the market that served this purpose. So he headed to the lab and created REMBRANDT®, the first whitening toothpaste the category had ever seen. Even though the category has grown over the years, unlike other whitening brands, REMBRANDT® still stays single-mindedly focused on teeth whitening.
|1989||REMBRANDT® brings the first whitening toothpaste to the market.|
|1992||REMBRANDT® launches its first mouthwash.|
|1993||REMBRANDT® releases a canker sore toothpaste for sensitive mouths.|
|1998||REMBRANDT® launches its first whitening rinse.|
|2001||REMBRANDT® launches Plus® Peroxide Gel & INTENSE STAIN® Toothpastes.|
|2004||REMBRANDT® Whitening strips were introduced in the market.|
|2007||REMBRANDT® updated packaging to reflect their new brand image.|
|2008||REMBRANDT® reformulated Intense Stain®, Plus® Peroxide and Canker Sore toothpaste. Launched the first Plus® Peroxide Whitening Mouthwash on the market.|
|2011||REMBRANDT® launches a new formulation for DEEPLY WHITE® Toothpaste.|
|2016||REMBRANDT® acquired by Ranir, LLC, a global leader in oral care products.|
REMBRANDT® continues to focus on the development of products that are scientifically proven to whiten, maintain, and protect your smile.